Lloyd's Comments on Celebrity Advertising Campaign Coverage

June 29, 2006
The Insurance Journal

"It's nice to learn that Lloyd's hasn't turned its back on covering the perils that may strike the world's movie, sports and assorted other celebrities. On the contrary, a recent article on its Website (www.lloyds.com) indicates that due to the increased use of big names to promote various and sundry products and services 'celebrity endorsement is fast becoming the marketing tool of choice.'..."