Wharton Study Finds Agents, Brokers Play Critical Role in Buying Process

June 8, 2005
By Andrea Ortega-Wells
The Insurance Journal

"Profit-based contingent commissions align the interests of independent agents and brokers and the insurer so that correct pricing of policies is achieved, thereby alleviating adverse selection, reports a new study by two Wharton School of Business scholars. (Click here to download the full study [PDF Format]). The research was conducted in response to recent investigations into brokering practices that allege contingent commissions are anti-competitive and detrimental to insurance buyers..."